DOS SANTOS LOPES, P. D. Brand Activation: generations change, wills change. The Trends Hub, Porto, n. 2, 2022. DOI: 10.34630/tth.vi2.4670. Disponível em: https://www.ipp.josekarvalho.net/index.php/trendshub/article/view/4670. Acesso em: 6 dec. 2025.